Data Singkat
Dr. (HC) Drs. Hermawan Kartajaya, Pendiri dan Presiden MarkPlus Inc / Guru Pemasaran Kelas Dunia | 18 Nov 1947 | Ensiklopedi | H | Laki-laki, Kristen Katolik, Jawa Timur, Pengusaha, Guru, penulis, pakar, tionghoa, motivator, Marketing, pembicara
Master dari University of Strathclyde Graduate School of Business, Scotland, 1995
Sarjana Ekonomi, Universitas Udayana, Bali
Teknik Elektro ITS, tidak tamat.
Karir:
Anggota Komite Perbankan Syariah, 2008-2010
Presiden dari World Marketing Association, 2002
Pendiri dan Presiden MarkPlus Inc (1990-sekarang)
Bekerja di beberapa perusahaan, salah satunya HM Sampoerna
Guru Fisika di SMA St Louis, Surabaya
Prestasi & Penghargaan:
Doktor Honoris Causa dari Institut Teknologi Sepuluh November (ITS), 2010
Dinobatkan sebagai salah satu dari ’50 Gurus Who Have Shaped The Future of Marketing’ oleh The Chartered Institute of Marketing yang berkedudukan di Inggris (CIM-UK), HK
Dianugerahi The Distinguished Global Leadership Award dari Pan-Pacific Business Association, 2009
The Strategic Marketing Plus 2000 Conceptual framework for Competitive Audit, Strategy Formulation and Capability Enhancement in Warren J. Keegan (Pace University) and Mark C. Green (Simpson College), Principles of Global Marketing, Prentice Hall, New Jersey, 1997
The 18 Guiding Principles of Marketing Company in Warren J. Keegan (Pace University), Global Marketing Management, Prentice Hall, New Jersey, 1999
Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia. This book has been translated into several languages
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School
Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages
Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004
Buku Nasional:
Attracting Tourist, Traders & Investors, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2005
4G Marketing: A 90-Year Journey in Creating Everlasting Brands, diterbitkan oleh MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia
Aa Gym: A Spiritual Marketer, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
Winning the Mom Market in Indonesia, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
Marketing in Venus Playbook Volume I, II, III, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
Marketing in Venus: The Garuda Indonesia Story, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
Metrosexuals in Venus, diterbitkan oleh MarkPlus&Co, Jakarta, 2004
Marketing Yourself, diterbitkan oleh MarkPlus&Co, Jakarta, 2004
Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004
Positioning Differentiation Brand, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004
On Becoming a Customer-Centric Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company
Hermawan Kartajaya on Positioning, diterbitkan oleh Mizan Media Utama, Bandung, 2004
Hermawan Kartajaya on Differentiation, diterbitkan oleh Mizan Media Utama, Bandung, 2004
Hermawan Kartajaya on Brand, diterbitkan oleh Mizan Media Utama, Bandung, 2004
Marketing in Venus, diterbitkan oleh PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia
Hermawan Kartajaya on Marketing, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002
MarkPlus on Strategy, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002
Marketing Plus 2000, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2001
Bridging the Network Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company
Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1998
Siasat Bisnis: Menang dan Bertahan di Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkan oleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997
Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, diterbitkan oleh PT Elex Media Komputindo, Jakarta. This series consist of 2 books
Marketing Plus Series, diterbitkan oleh Pustaka Sinar Harapan, Jakarta. This series consist of 5 books
On Becoming a Customer-centric Company
Marketing in Venus
Hermawan on Marketing
Rethinking Marketing
Sustainable Marketing Enterprise in Asia
Jurnal:
Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004
Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003
Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management)
Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998
Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995
Alamat kantor:
Segitiga Emas Business Park CBD B 01/01, Jl. Prof Dr Satrio Kav. 6, Jakarta Selatan 12940. Telp/fax (021) 57902338/ 5790339
