Hermawan Kartajaya

Hermawan Kartajaya

Surabaya, Jawa Timur, 18 November 1947

Pendiri dan Presiden MarkPlus Inc

Katolik

• Michael
• Stephany

• Master dari University of Strathclyde Graduate School of Business, Scotland, 1995
• Sarjana Ekonomi, Universitas Udayana, Bali
• Teknik Elektro ITS, tidak tamat.

• Anggota Komite Perbankan Syariah, 2008-2010
• Presiden dari World Marketing Association, 2002
• Pendiri dan Presiden MarkPlus Inc (1990-sekarang)
• Bekerja di beberapa perusahaan, salah satunya HM Sampoerna
• Guru Fisika di SMA St Louis, Surabaya

• Doktor Honoris Causa dari Institut Teknologi Sepuluh November (ITS), 2010
• Dinobatkan sebagai salah satu dari ’50 Gurus Who Have Shaped The Future of Marketing’ oleh The Chartered Institute of Marketing yang berkedudukan di Inggris (CIM-UK), HK
• Dianugerahi The Distinguished Global Leadership Award dari Pan-Pacific Business Association, 2009

• The Strategic Marketing Plus 2000 Conceptual framework for Competitive Audit, Strategy Formulation and Capability Enhancement in Warren J. Keegan (Pace University) and Mark C. Green (Simpson College), Principles of Global Marketing, Prentice Hall, New Jersey, 1997
• The 18 Guiding Principles of Marketing Company in Warren J. Keegan (Pace University), Global Marketing Management, Prentice Hall, New Jersey, 1999
• Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia. This book has been translated into several languages
• Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School
• Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages
• Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004

• Attracting Tourist, Traders & Investors, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2005
• 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, diterbitkan oleh MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia
• Aa Gym: A Spiritual Marketer, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
• Winning the Mom Market in Indonesia, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
• Marketing in Venus Playbook Volume I, II, III, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
• Marketing in Venus: The Garuda Indonesia Story, diterbitkan oleh MarkPlus&Co, Jakarta, 2005
• Metrosexuals in Venus, diterbitkan oleh MarkPlus&Co, Jakarta, 2004
• Marketing Yourself, diterbitkan oleh MarkPlus&Co, Jakarta, 2004
• Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004
• Positioning Differentiation Brand, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004
• On Becoming a Customer-Centric Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2004. This book is a about the transformation of PT Pos Indonesia of becoming the customer-centric company
• Hermawan Kartajaya on Positioning, diterbitkan oleh Mizan Media Utama, Bandung, 2004
• Hermawan Kartajaya on Differentiation, diterbitkan oleh Mizan Media Utama, Bandung, 2004
• Hermawan Kartajaya on Brand, diterbitkan oleh Mizan Media Utama, Bandung, 2004
• Marketing in Venus, diterbitkan oleh PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia
• Hermawan Kartajaya on Marketing, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002
• MarkPlus on Strategy, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2002
• Marketing Plus 2000, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 2001
• Bridging the Network Company, diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1999. This book is about on the transformation of PT Pos Indonesia of becoming the network company
• Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), diterbitkan oleh PT Gramedia Pustaka Utama, Jakarta, 1998
• Siasat Bisnis: Menang dan Bertahan di Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), diterbitkan oleh PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997
• Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, diterbitkan oleh PT Elex Media Komputindo, Jakarta. This series consist of 2 books
• Marketing Plus Series, diterbitkan oleh Pustaka Sinar Harapan, Jakarta. This series consist of 5 books
• On Becoming a Customer-centric Company
• Marketing in Venus
• Hermawan on Marketing
• Rethinking Marketing
• Sustainable Marketing Enterprise in Asia

• Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004
• Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003
• Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management)
• Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998
• Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995

Segitiga Emas Business Park CBD B 01/01, Jl. Prof Dr Satrio Kav. 6, Jakarta Selatan 12940. Telp/fax (021) 57902338/ 5790339

Info at markplusinc.com

• hermawankartajaya.com
• www.markplusinc.com

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